Harvard Business Publishing · Store · Blogs · eNewsletters; More Topics Cinepolis: Changes to a Family Owned Company Author(s): Bethany Coates and . Cinepolis: Changes to a Family Owned Company is a Harvard Business (HBR) Case Study on Technology & Operations, Fern Fort University provides HBR. Cinepolis Changes to a Family Owned Company Harvard Case Study Solution and Analysis of Case Study Solution & AnalysisIn most courses studied at.
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We all have made a long-range commitment to the exhibition industry.
In essence, people who owed him money paid it back with part ownership in Cine Morelos that they were operating in Morelia. If you were not part of the groups, you would not get any movies.
So my grandfather ended up leasing Cinema Morelia so that he would actually have films to show. They were now competing against the state-owned cinemas after the government had nationalized the former duopoly.
My grandfather and father decided to start all over again without any outside partners, and invited my uncles Marco Antonio, Eduardo Florentino and Jaime to join.
For more details, see our executive profiles. I had a very interesting offer to work in the UN office of a developing country. For a year-old, that was very appealing. But I decided to turn down the position and started working on the cinema operations side instead. So when I had the opportunity to come back and work in the family business, I felt a bit of responsibility, yes.
We are in the F& B business – Devang Sampat, Cinepolis, Retail News, ET Retail
After all, my family had always supported me in my goals, education and activities faily I took on. Not only did I feel a family duty to accept the invitation my grandfather had extended, but professionally speaking, it was also a very interesting challenge and good opportunity for professional growth.
To have been present to see those important events in our history was very gratifying. We are always trying to innovate and enrich the moviegoing experience. Inwe developed and pioneered in the Western hemisphere the luxury cinema concept and have owed become the largest VIP operator in the world. We were leaders in digital deployment and 3D; and we were the first—and chxnges remain the only one in Latin America—to offer enhanced 4D experiences. Recently, reserved seating was expanded throughout all of our cinemas.
If we wanted to continue the pace of our growth, we needed to expand into other markets that offered new opportunities. Not in Mexico, where we are quite large, but mostly in other countries where we still have a relatively small footprint. We are doing everything we can to help educate the new generation of filmgoers that downloading a film from the Internet is as bad as getting a pirated film in the streets.
They may have a beautiful home theatre, but it could never rival a meter [foot] screen with 3D projection and surround sound, and other greatly enhancing technologies like 4DX and Dolby Atmos. We will keep moviegoing alive as we continue to innovate the experience. As long as there is a need for a good place to go out for a date and for doing something together, movie theatres will be doing well because they are such a great social space to be with other people.
Movies as a communal experience are very important, especially in the Latin American countries that we operate in, and in India. Of the five senses, sight is the most important one in enjoying the movies. Secondly, we had learned that cataract is the number-one cause of blindness in Latin America. Yet it is a very cost-effective intervention.
We are committed to this cause and want to expand the program into our other countries as well. We do this in a great partnership with our distributors. They have been very, very generous in lending us films in order to share them with children in Latin America.
That is something small by comparison to the tragedy that they were all facing, but it really helped them to have a little bit of recreation and to forget their troubles for a while.
The success was completely unexpected and it also helped in changing some of our laws. It shows why public education here is of such low quality and the things we need to change as a society to improve education.
We were able to have a very important impact in public debate around the urgency of reforming public education. He has worked for the World Bank and the United Nations Development Program in the areas of poverty and human development. Very convenient and a very beautiful theatre.
Cinepolis: Changes to a Family Owned Company Case Study Analysis & Solution
As a family company, in many ways, we are very traditional and very conservative, but at the same time that has not inhibited us from being a very dynamic, aggressive and innovative enterprise. Skip to main content. Log in to post comments.