Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by- step selling process that is universal in nature. Numerous sales. Fundamentals of selling: customers for life through service / Charles M. Futrell Futrell, Charles Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would. Charles M. Futrell. · Rating details · 46 ratings · 0 reviews. Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step.
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He has a B. Futrell is a former salesperson turned professor. Before beginning his academic career, he worked in sales and marketing capacities for eight years with the Colgate Company, the Upjohn Company, and Ayerst Laboratories. Futrell serves as a frequent reviewer for several academic journals. He is on the editorial advisory board of the Journal of Marketing Theory and Practice. His research in personal selling, sales management, research methodology, and marketing management has appeared in numerous national and international journals, such as the Journal of Marketing and the Journal of Marketing Research.
He was also recognized in Marketing Education, Summeras one of the top best researchers in the marketing discipline. He was the first person elected to this position. Inthis AMA group presented Charles with its Lifetime Achievement Award for commitment to excellence and service in the area of sales.
Mu Kappa Tau, the National Marketing Honor Society, recognized Charles for exceptional scholarly contributions to the sales profession in This is only the fourth time this recognition has been bestowed since its creation in Futrell has written or cowritten eight successful books for the college and professional audience. Two of the most popular books are Fundamentals of Selling: These books are used in hundreds of U.
Fundamentals of Selling: Customers for Life Through Service
More thanstudents worldwide have benefited from Professor Futrell’s books. Futrell began using his website and group e-mails in his sales classes, which often have students in each section. Selljng sign up for both a lecture period and lab time.
In each semester’s six labs, students are videotaped in activities such as making a joint sales call, panel interview, selling oneself on a job interview, product sales presentations, and various experiential exercises. He has worked with close to 10, students in sales-related classes. Professor Futrell’s books, research, and teaching are based on his extensive work with sales organizations of all types and sizes.
This broad and rich background has resulted in his being invited to be a frequent speaker, researcher, and consultant to industry. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Fundamentals of Selling13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature.
Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another.
Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: Read more Read less. Discover Prime Book Box for Kids. Add all three to Cart Add all three to List.
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Try the Kindle edition and experience these great reading features: Share your thoughts with other customers. Write a customer review. Showing of 9 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. This book legitmately sucks and it is completely out of date and I really don’t think it applies to today’s selling standards.
It was a decent book, but not what I expected.
Very odd book so far, and I am finding it a bit religious. This was exactly as advertised and delivered as expected. Came as described and in a timely manner. Arrived quickly and in excellent condition for a used textbook, easy return instructions at the end of the rental period. See all 9 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.
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